What is your most valuable resource as a website owner? Your visitors. They can provide you with crucial feedback that assists you in making decisions for the future of that site. Whether it is a blog or a business online [...]
Social media platforms, online reviews and blog articles have made it ever so easy for members of the public, or for other companies, to leave online comments or negative reviews that mar your business' reputation. Of course, there is nothing [...]
The quality of your content is an important factor when it comes to your search rankings. No longer is content simply about the number of keywords, anchor text and links you have on your page. You also need to consider [...]
What started out as an idea to improve the sharing of photos between friends now wears many hats, and is easily one of the most popular and used smartphone apps in the world almost 10 years later. Instagram is a [...]
Let's have a look at some of the most promising trends in the marketing world to look out for or try. Search Marketing Trends You should stop using recent keyword data trends as they are becoming more and more unreliable. [...]
It's important to make the distinction between just attracting web traffic and attracting quality traffic. These are strategies that will drive more qualified leads. 1. Content Having engaging quality content on your site with the proper keywords helps your [...]
Online start-ups can be an adventure. But sometimes, that adventure can feel like a never-ending roller coaster, as you work to keep your marketing plan-and business--on track. Management, marketing and product-focus are a tough balance to strike when you're building [...]
Local SEO is a unique beast for me. For years, I specialized in SEO for ecommerce, but with time and some change, I now find myself working specifically with small local businesses. It's a new challenge that I'm really enjoying. [...]
While Google+ may not be as prolific a social network as others (Facebook, Twitter, etc.), it is still an invaluable platform for content promotion. Google+ promotion tactics range from organic to paid, though currently, Google+ ads aren't yet as extensive [...]
After the release of Google's Pigeon update in mid-2014, local search became more important than ever. Some businesses - such as those from the jobs, real estate, film and insurance industries - tumbled from their original search rankings. Others were [...]
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