Google Business View is an online marketing tool that uses the same technology as Google StreetView. It lets businesses that get found on Google display a 360 virtual tour of the business location on the Google My Business page. These [...]
1. Coca Cola #MakeItHappy Coca Cola's social media marketers came up with a cute idea. Add #MakeItHappy to a negative tweet and Coca Cola's Twitter bot will pick it up and use the message's characters to create a cute ASCII [...]
86% of B2B and 77% of B2C organizations use content marketing . This makes the content marketing landscape extremely competitive. With more and more companies using content creation and its distribution to improve brand awareness, credibility and niche authority, [...]
This is a guide on how to promote video content on YouTube, with significant focus on channel optimization, harnessing YouTube settings and features, website modifications and the opportunities involved in paid video promotion. Follow these 6 tips on how to [...]
We all want to increase the traffic levels to our blogs, right? After a great year in 2014 that saw my client's blog traffic grow substantially, We have targeted an even greater increase in the New Year. Last year was [...]
These hidden lessons from the Super Bowl struck me.
A common goal of content and social media marketing campaigns is to drive more traffic to our websites. Businesses swear by the power of great content in engaging their target audience and encouraging them to interact more often and more [...]
...When you Can't Even use a DataLayer! Have you ever needed to change the URL of your pages tracked by Google Analytics, so you can better understand how your content is performing? For example, sometimes your site may have been [...]
One of the foundational copywriting strategies is to tailor your copy to your customers' buying cycle. Regardless of the time your buying cycle takes, you need to communicate effectively at each stage to move customers along through the cycle. This [...]
There are a lot of opinions in the land of the World Wide Web. When it comes to doing online business, these opinions can both help and hinder progress. When potential customers turn to online reviews to help them in [...]
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