There are few things that can contribute to your rankings if you run a local business including profiles on major local networks such as Google+ Local, Yelp and UrbanSpoon (if you're a local food vendor). This post is designed to help you sort confusion caused by recent actions from Google and improve using new Google+ Local profile.
With all the unnatural link warnings flooding through Google Webmaster Tools and being Google+ed by Matt Cutts, it is important to consider what a natural link is in the first place. Are any links actually natural?
By nature, viral videos are actively sought out and watched by thousands, often millions of people online, and so if you can create an effective one to promote your brand, surely that’s a better advert than paying for banners down the sides of websites or even paying for a spot on prime-time TV!
Think about what you want to achieve through social media and create your Social Media Goals as soon as possible.
A big reason why many blogs, businesses and websites have suffered from Google's Penguin and Panda updates this year is due to inexperienced, Black Hat, or just plain bad SEOs. If you've paid for these inexperienced, Black Hat or bad [...]
Say, you rank for a thousand keywords. So what? Is it bad or is it good? Should you be ranking for millions keywords? Or, should you be dancing a victory dance? You will not be able to navigate your data without actionable analytics reports. Unlike popular belief, the proof is not in the pudding, but in smart analysis.
User-friendly Consumption Blog posts and articles are great, but they have lost a bit of value in this era when people are pressed for time and often put off by long blocks of text. Because of this, marketers may find [...]
Given the right size of city, you may have to be very specific in your SEO and target your neighbourhood specifically.
Over the past couple months I've talked with a lot of search marketers about the impact of the Penguin update, Google's most recent change to their ranking algorithm. Many sites have been dinged for over-optimization of anchor text. Major brands [...]
For the modern SEO, it all boils down to understanding the small business and their needs and then giving them the options to help them decide what strategy will work out best for them long term.
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