Have you reached the blog reader stagnation station? Join the club! Throughout my journey as an avid blogs reader, I have come across what I like to call: "The dumb, dumber and dumbest catastrophic blogging syndrome!" Let's discuss them one [...]
In previous posts I have talked extensively about how social media helps with building your social capital and is a great aid in customer service. From a corporate point of view we need to not only discern the value it [...]
This article will outline how to look at your own site and know what to optimize. It will help site owners look at their site and understand what on-page changes they could or should make (or ask to be made).
Instead of leaving your prospecting to chance, you can be proactive and edit your 404 page to be helpful to your prospects rather than aggravating.
I was meeting with a friend the other day. She's a small-business owner who I was helping out with some bits of advice. One of her biggest points of frustration is the knowledge that she needs to be creating content - but lacks the time to do it. I know this is not the first time I've heard this from a small or medium sized business owner so I thought it would be worthwhile to lay out some of the tactics I've suggested over time to overcome this dilemma.
SEO zombie safety and awareness is everyone's job. Be willing to do what it takes to keep the undead at bay. Be strong, search marketers. Be strong.
Not only are these things easy to fix, but you should think about them and avoid them before you go live so that you can get the most out of social media with your sites.
A headline motivates the visitor to keep reading. The best headlines are specific in nature, sometimes exclusive and clearly states the benefit of staying on the page to the reader. Some can be catchy, imply a benefit, offer a little mystery, or present a warning to reader or give a unique feature or reward if the visitor chooses to "buy into" the headline.
While there are plenty of search engine options out there, some targeted to a niche and others more broad, Google remains the most commonly used and popular on the web. The problem is that the results offered are usually so varied and the algorithm used is so complex that it can be hard to find what you are looking for without more specific keywords.
2011 was an exciting year for those of us involved in digital marketing. Whether you are an SEO person, content marketer, a Web Operative, or web designer, changes throughout the year have completely flipped our way of seeing the web [...]
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