You can't do it all - especially with social media. With 10+ popular social platforms, how do you give each one your best effort? If your brand is new to social media or looking to expand its efforts, check [...]
Are you working on your content marketing plan? Use these 25 questions to figure out what your plan should include: 1. What is your business strategy? 2. What products do you want to focus on? 3. What markets do [...]
Structured markup is data added to a web page that helps Google and other search engines understand what a particular piece of information is or does; to determine whether it is an article or an address for example. There are [...]
By Mr. T in DC In a previous post we tried to drive home the point that while not completely unimportant, search engine rankings are not the KPIs you should be using to gauge the [...]
Bad. Screenshot by j l t People love to write about writing the perfect blog post. The world is full of blog experts ready to teach you about taking your blog to the next level. I am beginning to [...]
Computers & Monitors in 1997. Photo by Rev. Xanatos Satanicos Bombasticos (ClintJCL) Today we know Google as a dominant force in search. The search engine boasts an impressive market share and largely overshadows its competition in many of the [...]
Audience at Tomorrowland. Photo by Mixtribe Photo At the base of all content marketing initiatives is the desire to attract, acquire and engage a target audience that is clearly defined and understood. This target market segment functions largely as [...]
Google Police. Photo by surrealpenguin In two of our recent posts, we talked about the difference between manual warnings and Penguin (algorithmic) penalties, and how to protect your website from getting hit. Well, it seems that these posts are [...]
If most people are shopping for chocolate and roses, some of us are upgrading our website for Valentine's or upping our social media game with clever promos. Here are a few tips to tweak your digital marketing campaign. Related: Fine [...]
Writing. Photo by josef.stuefer When it comes to effectively running a business, effective copy writing is absolutely essential. It gets your message out to your target consumers in a clear and compelling manner, helping them to understand what precisely [...]
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