Influencer marketing is more than just another trend in digital media. It continues to gain popularity because it's powerful and its impact reflects on the bottom line of your business. In fact, a report by SocialChorus reveals that posts by [...]
Local SEO puts your business in front of potential customers ready to hire or buy services like yours within your geographical area. I will teach you three tips that help you gain visibility in search engines. These tips are extremely [...]
Co-authored with Kristen Godel. The easiest way to get the best quality scores, click through rates, and highest return of investment from your pay per click campaign is to optimize the setup of your account from the start. Account Structure [...]
In the early days of digital marketing, brands and businesses could get away with a lot of shady tactics: overwhelming email spam, sketchy banners and over-the-top, aggressive marketing messages. Flash forward to today, consumers are wiser and they have an [...]
The mushroom growth of E-commerce Stores has given rise to extreme competition in the online selling industry. Nice online stores from selling sunglasses to soaps have forced the marketers to think about tactics that can generate better sales. This post [...]
I'm going to share a SEO tool that I personally use to help identify the ideal page to work on to improve ranking for specific keywords. After you've completed keyword research and uncovered the top words and phrases that you [...]
Every blogger dreams to write a post that tugs at their readers heart; a post that goes viral on social networks. But the sad reality of blogging is that even after writing stellar content it is challenging to gain a [...]
So you thought you were getting a handle on this whole Google Analytics Referrer spam problem, did you? When referrer spam started being noticed in Google Analytics, people jumped on fixing the problem quickly. If you don't already know what [...]
I am not a morning person. Quite the opposite, actually. Sometimes at night, when everyone else is sleeping, I find myself lost in highly relevant-to-my-life quizzes (Are You More Ina or Jeffrey?) and endless chains of internet roundups. (Nailed it.) [...]
My search for "Who should I follow on Twitter" produced 1,220,000,000 results in 0.52 seconds. Clearly, the Internet has a lot of advice on the topic. Every post had one thing in common - the featured influencers were selected by [...]
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