Backlinks are the lifeblood of SEO today, just as they were 10 years ago. According to CIO, backlinks are the second most important ranking factor, after content relevance; whereas Moz declares page- and domain-level back-links to be the most [...]
Supermetrics is a browser extension that allows you to export the necessary data for your video channel or a particular video. You can choose among three versions: a free trial, pro, and super pro version. The app integrates Google [...]
Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every other business. Every local business wants to be findable in search and therefore visible to [...]
For many years the rationalist model of marketing has been dying. Whilst marketing has always been synonymous with salesmanship (the notion of selling the brand as well as the product still holds true today), there has been a decisive [...]
In today’s world, there are three basic types of marketers: Those who LOVE Facebook Ads; Those who HATE Facebook Ads; Those who swing between the poles of LOVE and HATE, depending on their Ads results. In fact, you’ve probably [...]
Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about [...]
These days, when the results are being carefully tailored for each searcher, ranking locally is crucial for a local business to succeed and grow. However, the road to success can be thorny, as local SEO is becoming more and [...]
Mobile commerce is exploding. No hyperbole there. It just is what it is. Mobile is very close to matching desktops in terms of transactions and a stunning 40% of transactions are taking place across multiple devices. Beyond [...]
The internet has changed the way people shop. People often start on the internet and then visit stores in person. Of the people who conduct local searches on their smartphones before buying something, 50% end up visiting a store [...]
Let’s be honest - We all would love to have a conversion funnel that converts at an incredible rate. Every shopper who visits our eCommerce website loves it and becomes a loyal customer. Sounds hard to believe, right? You [...]
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