Image by Alberto+Cerrite Content marketing is huge. In the post-penalty world, all marketers are rushing to create remarkable blog posts, amazing infographics, killer videos and stellar webinars. All are aimed at attracting and engaging their target audiences and [...]
Can social media influence the perception of customer service?
LinkedIn has 250+ million users. The vast majority of them are on LinkedIn for one of three purposes: 1) Find a Job, 2)Check Out a Job Applicant/Potential Job Applicant, and 3) Build Their Professional Network. Note that these are all [...]
While these phrases are affiliated and sometimes mistakenly interchanged, they are not the same thing. One is a design convention while the other is a content delivery method. Although they are often used together in website construction, neither is a [...]
Paid search and display can be a very powerful form of online marketing. It is an ideal medium for direct response advertising within search and when combined with an effective organic search visibility strategy, will more than pay for itself. [...]
Google Instant...annoying? Wrong! Annoying is being stuck in the drive-thru line, behind a minivan sporting one of those ridiculous family car stickers - and they're taking forever. Of course they only pull up 2 feet after getting their food, because [...]
The notion of off-page optimisation is one which has changed a lot over the past few years. Off-page optimisation has traditionally been focused toward a direct improvement in keyword ranking - predominantly through the use of link building schemes. But [...]
When was the last time you forwarded a Newsletter that you really liked to friend? How frequently do you unsubscribe from Newsletters? Have you been a subscriber to a Newsletter(s) for more than a year? My wild guess is that [...]
Keyword map by esquetee In case you hadn't noticed, content is a big deal. Your visitors love it, and so does Google. But you cant just be creating random content with no target audience in mind. In order [...]
Image via Emilie Ogez Social media is an essential component in a modern marketer's toolbox, so it's important to have a clear understanding of the fundamentals. Business in general is becoming increasingly social, making social media marketing more [...]
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