Working in the digital marketing space is a double-edged sword. The constant change in the industry is what attracts many marketers. However, staying ahead of the curve can prove to be a significant challenge while balancing the day-to-day demands [...]
Heard about RLSA? Remarketing Lists for Search Ads? Google search remarketing? If so, you're in the minority. According to Google (All-Stars Engage Summit, Mountain View, CA), less than 1% of advertisers using Google AdWords in August 2013 were aware of [...]
LifeChurch.tv by Sean Molin Photography With millions of people attending some sort of weekly worship experience, you would think that the online phenomena of social media would be a natural go to spot for faith influencers. Well, it's not. [...]
Content Analytics by yukop With a free tool like Google Analytics, I don't see why people wouldn't just use it. It can track and measure many valuable metrics and can help drastically increase the efficiency of your content [...]
Clear content by Will Lion So you have a business. You have a nice website. A comprehensive catalogue with pages optimized for the products you sell. But are your potential customers able to find you online? A good [...]
I am not going to lie, I have had my frustrating moments with Google+, but really it isn't hard to integrate into your WordPress website / blog and it is worth it! Google+ is used in ranking factors, and why [...]
When you're managing a digital marketing campaign, it's easy to get caught up in data point metrics: CPCs, CPAs, likes, re-shares. When it comes to digital, almost all of these have a number attached. That's the beauty of digital - [...]
Village by Jeff S. PhotoArt If you run local SEO campaigns for small businesses, you have certainly heard of "citations." Local citations, as the name suggests, are mentions of your business across the web on local directories, websites [...]
Image by Jeremy Brooks If you've been able to get visitors to a landing page, so far, you're marketing effectively. They have visited a page, clicked through a call-to-action, and have been directed to your landing page. But, [...]
Seasoned copywriter gives you the heads-up on 4 common writing mistakes and how to spot them
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