Campaign Tools. Photo by Jorge Quinteros When you begin a new campaign you generally set up a number of metrics to gauge your progress; site traffic, conversions, and other key performance indicators. Normally you will research your competition, identify [...]
Do you do data driven marketing? The answer is probably yes. Especially if you are thinking in terms of direct response channels like email and paid search. You probably also think in the same way about your SEO efforts, though [...]
Eye tracking by SMI Eye Tracking Sound interesting isn't it? One of the recent patents filed by Google hints at the search giant's capability of predicting voice queries and processing them semantically simply by interpreting the user's gaze [...]
Effective social media engagement means a happily ever after customer relations. How can you entice your target audience to hold on to your SMM engagement ring? 23 No-Fail Tactics for a Sticky Social Media Engagement Ring Get visual with it! [...]
Facebook is huge. But how huge is huge? Like 1.19 billion active monthly users as of September 2013. As such, Facebook is a huge marketing opportunity for businesses of any size and most businesses have created a Facebook page. But [...]
Reading by Gerg1967 There's nothing quite like a little inspirational story to start the new year and get your online marketing headed in the right direction. Joanna Pfahler, Content Marketing Specialist at MSI Data, has just such a [...]
CRM by Sean MacEntee Marketing and sales have a very close relationship and are vital for the growth and profitability of your organization. Customer relationship data should be available to both these departments so marketing and sales campaigns can [...]
Photo by mightyohm There are a number of less-than reputable ways to "optimize" your website for search engines, but such black hat SEO techniques (the moniker borrowed from hacker lingo) leave your website exposed to penalties and unprotected [...]
The hardest thing to do on Twitter is to give attention to those that deserve or require it versus those that demand it. The former are your customers, your evangelists, your supporters, your prospects. The latter is anyone who happens [...]
Digital marketers today face a difficult SEO dilemma. What's more rewarding: keyword marketing and link building or content marketing? What are the arguments for and against choosing one approach over the other? In this post, we'll address what you should [...]
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