In the past seven days, search queries around “Marketing During Coronavirus” have gone up 300%, and “Coronavirus Marketing” has gone up 100%. With the COVID-19 situation changing almost hourly, it’s difficult for businesses to know how to respond amidst [...]
It’s no secret that there’s been a noticeable shift towards using smartphones and other handheld devices for online searches. With this shift comes an alternative way to search - using your voice instead of text. Assisted voice search has been [...]
For 10 years now, the crawler I use for the technical SEO website audits I do at Search Engine People is what's nowadays called TechSEO360. A hidden gem; cost-effective, efficient (crawls any site of any size), forward looking (e.g.: had [...]
Is the SEO work being done for your website confusing you or not getting you the desired results or getting you anywhere further? This post lifts the veil behind this conundrum and even offers up to five action points you can use to clear your doubts and save the soul of your money site.
Uploading all your video content straight to YouTube away can be a tempting strategy. It is, after all, simple to do and in theory puts your content in a position to begin attracting views immediately. Unfortunately, the reality of [...]
Storytelling is an art and you need patience to master it overtime. In the words of Steve Jobs, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire [...]
There are two kinds of site owners: 1. Some have mastered the magic formula to skyrocket traffic to their site and ride into the sunset with a boatload of money. If you are one of them, you can move on [...]
Have you ever wished that you could see how your competitors advertise on Facebook? What images do they use and what messages are they testing? Maybe it’s because you need some fresh ideas for your own advertising or you [...]
When it comes to digital marketing, organic lead generation is considered the Holy Grail. However, nurturing organic leads is as important as generating them. Not all of your potential consumers are going to buy your product or service based [...]
Preheaders are the most underrated and underutilized aspect of email marketing. Use this step by step guide to learn how to create magnetic preheaders and significantly increase your email open rates.
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