A/B testing tools have their origin in web design, and the concept behind them is simple. For example, you’ve got a website with a front page designed to get visitors to buy something. Sales aren’t where you’d hoped they were, [...]
Advertisements Can Drive Away Visitors And Cannibalize Your Business Placing adverts on the sidebar of your blog seems a good way to earn some extra pounds. But the disadvantages can outweigh the advantages. We all know that the key to [...]
Should you repurpose your blog content? According to online marketing influencers, Crazy Egg and KissMetrics Co-Founder Neil Patel, as well as Moz Co-Founder Rand Fishkin, you should—but you should do so with care. Based from my own experience at NinjaOutreach, [...]
With a billion YouTubers watching hundreds of millions of hours of video daily, and Facebook and Snapchat clocking up 8 billion daily video views between them, online video has become the medium of choice in the digital marketing world. Jumping [...]
Website usability has been the black horse of conversions. Usability testing actually gives real data about how easy your customers and users are able to access and use your website. We realised that this data can effectively act as the [...]
HTTP codes received much attention in 2016, most notably from tech leaders at Google. The search giant’s attempt to migrate the internet from HTTP to HTTPS has actually changed HTTP redirects impact on SEO ranking. Website migration and performance upgrades [...]
“An ex-employee set me up on my Google My Business.” “I’m not good with computers - I didn’t save the password to my YellowPages.” “I don’t have that email address anymore to get into that listing. Sorry.” If you’re familiar [...]
Creating content is only the first step of the content marketing process. After producing carefully thought out content and distributing it to your audience, the next step is to measure the success of your efforts. Why? Because data is [...]
“If utopian fiction became the new trend, I wouldn’t read it.” – Veronica Roth It’s that time of a year again…The internet is showered with experts claiming that they have nailed 2017 content marketing trends, predictions, benchmarks …you name it. [...]
Would you like to connect and engage with customers who are actively seeking your products or services? Then getting your site geared up for local SEO is a must. With growing competition out there, remember to do more than local [...]
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