No matter what you do, your job is to tell your story - Gary Vaynerchuk As usual, Gary V. is RIGHT. The following stats prove it. 52% of marketers worldwide believe that video best ROI compared to other types of [...]
As the self-styled 'front page of the internet', Reddit is one of the fundamental drivers of internet culture and as such, is undoubtedly a very tough nut to crack in terms of marketing to its userbase. Last year though, Reddit's [...]
AdWords has a variety of geo-targeting capabilities - you can geo-target by city, postal code, and even a radius around your desired location. What you may not have paid much attention to are the 'Location options (advanced)' settings. By default, [...]
I've talked a lot about diversifying your traffic sources: Long gone are the days where we could rely on Google (not saying it was a smart strategy back then but at least it was possible). Today the only way to [...]
Search engines "cut-off" titles that are too long. This can lead to the rather unfortunate consequence that your most important information in your titles and descriptions are not visible in organic search resuls leading to fewer clicks. Used to be [...]
Potential customers are searching for solutions to their problems every day and AdWords is the perfect way to get in front of them at the exact moment they're looking. They click your ad, show up on your site and convert [...]
If there is one thing small businesses don't lack, it's access to a wide variety of tools to aide in the content creation process. The only true way to figure out which tool you enjoy using the most and find [...]
I'm still amazed whenever I bring up retargeting to new clients and they have no clue what I'm talking about. That's until I follow up with, "you know, the ads that stalk you everywhere you go." Without fail, they know [...]
I cringe every time a blogger says "content is king". I don't think content has ever been king because the cliche implies that content trumps all and we all know that just isn't true. Content alone does not drive traffic [...]
I know what you're thinking - people still use StumbleUpon? That's what I was thinking too. So I blew the dust off my old account as I tried - and failed - to login. One password reset later, and here [...]
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