So you're the latest employee, the new marketer in the company. Congratulations on your new job. Your boss has told you the company used to "do SEO" a couple of years ago - they hired a company or whatever. Your [...]
Image via The Rocketeer Most businesses today have websites with the intent of converting visitors to leads. When it comes to SEO and SEM campaigns, we see a lot of clients placing emphasis on increasing and improving traffic to [...]
Photo by Thomas Hawk In short, the answer to this question is - very! Blogging is probably one of the best things you can do to market your business. Blogging is often overlooked by many businesses when [...]
Writing by ZaCky Whether you graduated with an English degree or if you are a seasoned marketing professional who hasn't written for a long time, there might come a time in your career where you'll have to write something [...]
The mobile revolution has arrived and is here to stay! For businesses, the first step to conquering this new arena is adapting any of the following strategies to cater to mobile users: a responsive web design, a mobile-focused website or [...]
For websites which lets users access their content based on search queries, it is extremely important to properly configure the site search query parameters in order to detect the exact search queries which the users are entering to locate the [...]
Throughout 2013, Google and Ipsos MediaCT conducted 61 simulated search experiments to measure the impact of search ads on brand awareness. The results show that Paid Search increased top-of-mind awareness by 80% even when the consumer doesn't click on the [...]
When it comes to creating your website-whether you're talking about content, design, or function-the biggest element to consider is always readability. It doesn't matter if your colors are perfectly calibrated and your images pop up into a lightbox display. Netizens [...]
Google is constantly making changes to the way they display search results and especially to how and where ads are displayed on the page. Consider this screen capture for a search on "las vegas hotels" (a very competitive term with [...]
As a designer and developer we find various technologies to improve online user interaction within multi resolutions. With the increase of people using smartphones and tablets to browse or purchase online, there is no reason why having a responsive website [...]
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