Update: the move has now been completed. Google rolled out the new Google + Local dashboard platform for Canadian business owners back in August 2013. Not all dashboard platforms are fully migrated and business owners have to wait until Google [...]
Messy Store When I think of conversion optimization and how I can better optimize a site, I always try to think of what the user experience would look like in a real store. If you haven't already seen [...]
Measure by Theen Tracking email marketing metrics allows you to see the results of the efforts you have exerted in email optimization. But what metrics you will track will depend on your specific goals. So we will first [...]
Marketing touches every part of our lives. From the free toy you find in your box of Cheerios in the morning to the sponsored articles you read on your favorite news app to billboards outside your office window to pile [...]
Mad Men by finnur.malmquist Now that we have increased the volume of visitors to the site it is time to start converting them. The majority of these conversions will fall into the top and middle of the sales [...]
Looking for a way to change up your boring content routine, add a little variety to your blog or social profiles and set your business apart from the competition? It's becoming easier to put together creative visual content that is [...]
Like many of its competitors, Google+ has positioned itself as a platform capable of comprehensive online marketing campaigns. Since your website can now be integrated with Google+ via Google+ plugins, you can maximize your exposure and reduce your workload all [...]
Let's face it. Most SEO professionals and search marketers work on local SEO campaigns. This is the bread and butter for most agencies and SEO practitioners no matter where in the world you are located. This is mostly true (at [...]
It's no surprise that marketers love client testimonials. They are used as vehicles of social proof, quick trust builders, and influencers of purchase decisions. And not only are testimonials valuable to marketers, but to potential buyers as well. In fact, [...]
So you have just logged into Google Analytics and you are surprised to see an increase/decrease in traffic (hopefully it was an increase). Now your boss is wondering why and you are scrambling to find a reason. Being able to [...]
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