Can Social Media Improve Customer Service?
Can social media influence the perception of customer service?
Hitting A Home Run With LinkedIn PPC – Case Study
LinkedIn has 250+ million users. The vast majority of them are on LinkedIn for one of three purposes: 1) Find a Job, 2)Check Out a Job Applicant/Potential Job Applicant, and 3) Build Their Professional Network. Note that these are all [...]
Parallax Scroll vs. Infinite Scroll
While these phrases are affiliated and sometimes mistakenly interchanged, they are not the same thing. One is a design convention while the other is a content delivery method. Although they are often used together in website construction, neither is a [...]
Quick and Dirty SEM Account Audit Basics
Paid search and display can be a very powerful form of online marketing. It is an ideal medium for direct response advertising within search and when combined with an effective organic search visibility strategy, will more than pay for itself. [...]
Google Instant for Keyword Research
Google Instant...annoying? Wrong! Annoying is being stuck in the drive-thru line, behind a minivan sporting one of those ridiculous family car stickers - and they're taking forever. Of course they only pull up 2 feet after getting their food, because [...]
The Top 5 Off-Page Optimisation Factors
The notion of off-page optimisation is one which has changed a lot over the past few years. Off-page optimisation has traditionally been focused toward a direct improvement in keyword ranking - predominantly through the use of link building schemes. But [...]
How To Keep Your Email Subscribers
When was the last time you forwarded a Newsletter that you really liked to friend? How frequently do you unsubscribe from Newsletters? Have you been a subscriber to a Newsletter(s) for more than a year? My wild guess is that [...]
How to Map Keywords to Each Stage of the Buying Cycle
Keyword map by esquetee In case you hadn't noticed, content is a big deal. Your visitors love it, and so does Google. But you cant just be creating random content with no target audience in mind. In order [...]
7 Ways To Use Social Media In The Selling Process
Image via Emilie Ogez Social media is an essential component in a modern marketer's toolbox, so it's important to have a clear understanding of the fundamentals. Business in general is becoming increasingly social, making social media marketing more [...]
3 Resources to Keep Your Digital Marketing Skills Sharp
Working in the digital marketing space is a double-edged sword. The constant change in the industry is what attracts many marketers. However, staying ahead of the curve can prove to be a significant challenge while balancing the day-to-day demands [...]
