The world of online marketing and SEO appears to change overnight. We’re less than four months into 2016 and Google’s algorithm and search quality guidelines look a whole lot different than they did on New Year’s Eve last year. This [...]
When you have thousands of keywords to target, focusing on 3 phrases to rank higher does not pay off as much. When you have thousands of pages on your website, optimizing a handful will have a low overall ROI. Inspecting [...]
... because fake reviews are not only immoral -- but also illegal It's never been easy to earn customer's favor, especially in terms of explicit public appraisal like an online review. As responsible business owners we all strive (or at [...]
Facebook Ads have been around for as long as Facebook has and they are now a great portion of any Digital campaign that is in direct contact with customers and of course, a basic ingredient on How To Create A [...]
Ask a marketing team what they struggle with the most and chances are good they'll say content creation. There's also good reason why creating content remains a major hurdle for marketing teams: it is always easier said than done. At [...]
Social listening isn't just a strategy for enterprise-level organizations. There isn't a business, organization, or individual who couldn't benefit from opening their ears up to feedback and recognizing its value. If you work with small businesses or are part of [...]
The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day. More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the [...]
Building your email list is a common goal of virtually all websites, whether an ecommerce store, an industry blog or a brick and mortar store. Email consistently provides one of the highest ROI channels for online marketing, contributing an average [...]
A sales funnel is the process through which a lead is acquired, nurtured, and converted into a customer. In the shape of an inverted pyramid, leads are filtered as they progress through the funnel, en route to being turned into [...]
A study conducted by SimilarWeb and Majestic has revealed that there is still a positive correlation between the number of referring domains and a website’s traffic. The two market intelligence companies published the rests of analysing 500,000 backlinks from 100,000 [...]
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