A/B Testing is the practical approach to test one thing against another. The concern some SEO's and marketers have is that A/B testing could backfire. Concerns and questions such as: What If Google perceives my tests as an attempt [...]
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffet In plain English, customer retention means getting your customers hooked on your products/services [...]
After switching to HTTPS it's a good idea to run a scan, a crawl. You want to make sure your internal resources and internal links don't use HTTP anymore. We'll use the https://webhelpforums.net domain as an example. It recently [...]
Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job. The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that [...]
A major chunk of link building strategies are still shady to say the least. You could of course pursue strategies like guest blogging, giveaways, contests and directory listings to gain links legitimately. However, you must also consider the cost-benefit [...]
Who knew the movie Prometheus would teach us such a valuable lesson in content marketing but Michael Fassbender’s character was onto something when he said, "Big things have small beginnings." I’d like to expand upon this just a bit. [...]
What can I say about an Analytics Audit that has not been said before? The answer is simple: nothing. It is also impossible to cover a thorough Analytics audit in one short post. That said, it does not mean [...]
Even if you're a social media whiz, LinkedIn can defy understanding. After all, it's not like other social networks. Although it's now got a lot more "social" in its features, and has recently refreshed parts of its interface so it [...]
With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for [...]
Social media probably stands among your top traffic sources. Regardless, marketers still complain about social media being an ineffective tool in driving traffic and conversions. What most marketers don't know is that the share of a company's marketing budget set [...]
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