Six months ago I set out to find analytics tools for Pinterest, and I found very little. Those apps that had existed seemed to have disappeared, and there were shockingly few choices considering how intensely popular the site was becoming. [...]
Recently Courtney Seiter of Raven Tools picked my brain on this very topic. It ended up being featured on MarketingLand (with a few people who are a whole lot smarter than me). In the discussion that myself and Courtney had [...]
You know that old Irish joke: She is so social she would attend the opening of an envelope? Well this is exactly what the seo spiders are up to: tirelessly pinging and ponging their way through social platforms. No party [...]
2012 was definitely the year of Pinterest - one of the hottest topics in the tech press throughout the year as the new player in social media went from strength to strength, attracting more than 10 million users in record [...]
The importance of guarding ones online reputation today cannot be understated. We live in a time when most employers conduct web searches about candidates prior to interviewing them; many people who are dating do so about prospective mates--there a million [...]
Google+ Local offers the opportunity for clients to have high visibility in search engines when users search for products or services within a geographical area. If a Google+ Local profile is optimized to its full potential businesses can see significant [...]
The SEO industry, unfortunately, has a relatively negative reputation. Ass-hat SEOs, an awesome term coined by Kristine Schachinger on Search Engine Watch, refers to those SEO providers that aren't SEOs at all, but they make money using our techniques while [...]
In December of 2012, Facebook began its second test of Facebook Collections, a system allowing retailers the option of adding "Add," "Collect" or "Wishlist" buttons to products in their newsfeed posts. The December round of testing seemed to focus on [...]
A Step-by-Step Guide to Calculating a Profitable AdWords Budget Now more than ever, companies are turning to online advertising to attract new business. But if you're just starting out, knowing how much to spend can be a little unclear. That [...]
Although sitelinks for organic listings are primarily controlled by Google (it automatically generates them after crawling your site, but you can "demote" them - promoting them or manually setting them is not possible), sitelinks within Google AdWords can be almost [...]
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