This is the third and final post on getting your Localization effort off the ground. First post explored the initial phase of planning and setting expectations - How to Plan Website Globalization & Localization . Once you have a [...]
If you don’t have an email list for your business, there’s a gaping hole in your digital marketing strategy. An email list is one of the most powerful assets a business can have in today’s marketplace; you need to [...]
With digitization, Search Engine Optimization (SEO) has undoubtedly become an integral part of any business that has an online presence. Millions of users are searching the internet every day to find something or the other. And SEO can certainly improve [...]
Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and [...]
In the last months with the team at WordLift, we’ve been experimenting a lot with the featured snippet and the knowledge panel. Those are two features of Google which are critical because they allow you to have an understanding [...]
As someone involved in business or marketing, you’ve probably heard about how well-made video content can engage your audience and make them more interested in your product, service or brand. However, maybe you’re in an industry perceived as dry [...]
For years, a company’s content strategy has for long revolved around its own blog. But, the rapid evolution of social networks and mobile delivery methods (like AMP) have made it necessary to decentralize a company’s content strategy. As 2017 [...]
Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but are they reaching irrelevant consumers as well? This means you’re wasting your advertising budget on clicks that don’t turn into [...]
In an ideal world, it should go without saying that product pages for ecommerce stores are important for making more sales and by extension, money. Sadly, many marketers have made millions of dollars from selling shortcuts to making money on [...]
AI is all the rage these days – no matter what industry you are in. But, it has some exceptional potential for digital marketers. According to Salesforce’s SMB Trends Report, 11% of small businesses already use AI technology. However, [...]
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