Pinterest is, even now, a fairly well-kept secret in the marketing world. That means the people who use it well are even more likely to stand out from the competition. You might be worried that getting started with Pinterest is [...]
The user experience of a website is an integral part of any web strategy. Users are the only ones who determine the efficacy of your offering. Therefore, it’s a good idea to make sure their needs are represented throughout the [...]
If your blog exists in a narrowly defined niche or, is older than most, you will find it extremely difficult to come up with fresh topics every week. Forcing yourself to write about the same things over and over again [...]
In this post: Define your goals: know your business objectives Define target audience Select a proper home for your content Define distribution channels Define posting frequency Define content format How would you trigger interest: Use emotional triggers Gain readers’ trust [...]
Google Suggest may often be the most random collection of auto-corrections you will ever see. I once saw a screenshot that took "I punched a…" and it auto-suggested "...whale right in the face". Oftentimes Google Suggest is a strange animal... [...]
With more than 300 hours of video content uploaded every minute, YouTube is not only the most popular video-sharing platform online, but also the second most used search engine on the web. Knowing that you can reach such a large [...]
It can be difficult for local business with multiple locations when it comes to do the status benchmark. However, it is important to know where you stand, what it needs to be corrected and what is the opportunity for those [...]
Twitter is probably the most powerful platform for social media marketers. It gives companies the ability to communicate with their audience, find influencers and keep a track of their competitors' activities. As a social media manager, handling everything on Twitter [...]
The first months and years of your start-up will likely be wrought with ups and downs. You’ve probably prepared for some level of inconsistency, but there’s a way to make sure you make the best decisions at every step. Whether [...]
So you've got brand advocates (great!), and now you want to reward them. But perhaps you don't have $100 lying around to hand out to every single user who is pushing your brand. Or maybe, you just want to be [...]
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