Ever wondered if a crucial piece of text or code is present site-wide? Maybe some analytics, tracking, or tag manager code? Or how about when you need to find old email addresses, specific spelling errors or similar? This is where [...]
When Yahoo hired Marissa Mayer as CEO in July of 2012, Yahoo was in a long-term agreement that allowed Microsoft to serve the PPC ads on Yahoo search results. Many speculated that she would try to get Yahoo back into [...]
"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so [...]
Aren't you tired of constantly hearing about how Google is going to replace traditional links with social links soon? Every few months, an "expert" publishes a case study explaining that social links are ranking factors, and then surmises that social [...]
Do people really care about your content? It used to be that you could tell how people felt because they would tell you by commenting on your blog, but many blogs find that comments are declining and even turn comments [...]
When running a campaign, you would want to track performance of campaign pages. When optimizing a website, you will need to evaluate performance of a content category on your site or a set of pages. There are a couple of [...]
There are many aspects to digital marketing that require constant surveillance and monitoring, perhaps none more so than social media. In a day and age where customers go online, tweet at a company and respect a response instantly, it's quite [...]
There are many online tools out there to help you create beautiful graphics quickly and efficiently. A simple Google search reveals free services such as PiktoChart, Venngage, and Canva. While these are quite simply drag, drop, and type tools, they're [...]
If you're not doing product reviews you're missing out on some powerful opportunities to drive traffic to your site and drive readers to convert into buyers
What Are PPC Ad Customizers Anyway? PPC ad customizers are a feature of Google Adwords that allow you to change details in your PPC ads and do so dynamically - meaning you can effectuate instant changes as and when you [...]
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