So you have just logged into Google Analytics and you are surprised to see an increase/decrease in traffic (hopefully it was an increase). Now your boss is wondering why and you are scrambling to find a reason. Being able to [...]
For business owners, SEO can seem a bit too convoluted at times. As a business owner, you have hundreds of issues to deal with and SEO may seem like a foreign and overly technical concern. Nevertheless, SEO is essential to [...]
Email Traffic by petahopkins When using an e-mail campaign to further an online marketing strategy, it can often be difficult to assess how well it is working or not working. Unless e-mail is the only form of marketing [...]
Yelp by Yelp.com This October, Yelp will celebrate 10 years operating their online review service, or as they like to call it, an "online urban guide and business review website". Over the past decade, the site has [...]
Much of the day to day activity of digital marketing departments and professionals involves handling large amounts of data. The modern digital marketer or SEO is bombarded with tools for collecting, collating and crunching a whole range of data and [...]
Use segmentation to achieve one-to-one email marketing success.
Despite a webmaster's best efforts it happens from time to time, a page is overlooked during a website redesign or a redirect is not applied to an updated URL and the result.... It's not surprising that a visitor is left [...]
The Extra Mile by Daquella manera Great quality content is essential for generating revenue for your online business. Googles latest algorithm update supports this statement as it rewards websites with quality content by giving them higher SEO ranking. [...]
So your team does a good job at producing kick-ass content, but you are not really sure how to take it from there. Of course, the content is going to be published on your blog, but how to spread the [...]
Meeting Point by Joe Shlabotnik Internal mistrust and miscommunication between sales and marketing has become the norm in many organizations. This mistrust phenomenon has always struck me as odd because the revenue growth of many organizations can be directly [...]
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