In this post: Define your goals: know your business objectives Define target audience Select a proper home for your content Define distribution channels Define posting frequency Define content format How would you trigger interest: Use emotional triggers Gain readers’ trust [...]
Google Suggest may often be the most random collection of auto-corrections you will ever see. I once saw a screenshot that took "I punched a…" and it auto-suggested "...whale right in the face". Oftentimes Google Suggest is a strange animal... [...]
With more than 300 hours of video content uploaded every minute, YouTube is not only the most popular video-sharing platform online, but also the second most used search engine on the web. Knowing that you can reach such a large [...]
It can be difficult for local business with multiple locations when it comes to do the status benchmark. However, it is important to know where you stand, what it needs to be corrected and what is the opportunity for those [...]
Twitter is probably the most powerful platform for social media marketers. It gives companies the ability to communicate with their audience, find influencers and keep a track of their competitors' activities. As a social media manager, handling everything on Twitter [...]
The first months and years of your start-up will likely be wrought with ups and downs. You’ve probably prepared for some level of inconsistency, but there’s a way to make sure you make the best decisions at every step. Whether [...]
So you've got brand advocates (great!), and now you want to reward them. But perhaps you don't have $100 lying around to hand out to every single user who is pushing your brand. Or maybe, you just want to be [...]
You planned, researched, built and launched your perfect Pay-Per-Click (PPC) campaign. It's out in the world bringing customers to your store, whether physical or digital. Now you can just sit back and start counting the money right? NO! PPC should [...]
Conversion rates are popular figures used in online marketing to analyze the percentage of users taking a desired action. In simple terms, a conversion is "the task you want your web visitor to do on your website." This can be [...]
Everyone wants to rank higher in search results than their competition. One of the best ways to achieve this is to stay on top of how the competition is doing online. What are they doing right and how they are [...]
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