Every few months we hear of a new hurdle Google throws in the way of SEO practitioners. A challenge, a catch-me-if-you-can of sorts. Yes, I refer to the inevitable updates to Google's algorithm that every online marketer lives in dread [...]
Facebook, Twitter, Instagram, YouTube, and LinkedIn have become almost ubiquitous in our daily lives. The effect is so strong that today it is imperative for businesses to have a social presence. Yet, not all are using the true potential of [...]
Being a good juggler should probably be one of the necessary qualifications for a social media manager. Managing multiple social media accounts, keeping them updated, finding content for each of them and engaging with the audience; all of it can [...]
The larger and older the website you're working on, the harder it becomes to find duplicate content and thin content. Add external duplication to (too much) internal duplication and your site can be demoted or even completely filtered out in [...]
"Turn strangers into friends Turn friends into customers And then... do the most important job: Turn your customers into salespeople." Seth Godin - Flipping The Funnel This timeless quote is the foundation upon which influencer marketing is built. While a [...]
Here at Search Engine People, we're always curious about how consumer habits differ between Canada and the United States - and how our clients can take advantage of this information. As part of our ongoing study into shoppers' willingness to [...]
How well prepared are you for a technical site audit? Here are some here are 5 points not to miss. 1. Take Mobile Optimization To The Next Level Mobile is critical for your business. More than half of the search [...]
If you are running an SEO program, you are in for a long haul. Sometimes, it takes from 6 months to a year to see a slight improvement in online visibility attributable to SEO efforts. You do not need [...]
Creating high-quality blog graphics is an integral part to producing a catchy, highly shareable post. According to media theorist John Berger, in his book Ways of Seeing, "Seeing comes before words." This statement supports the assertion that high-quality blog graphics [...]
A source for breaking news, a river of conversation, and a place to build your authority. Twitter is all of these things and more, but for anyone looking to develop trust on the network, it can seem like a [...]
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