Many look at social media advertising and content marketing as if they were two separate concepts and approach them differently as well. The truth however, is that social media advertising wouldn't exist without content. There is a good reason why [...]
As a small business there are so many thing to manage with your online marketing: SEO, PPC, email marketing, PR, blogging, etc. Horror stories of businesses making mistakes seem to be all over the internet. But what about the SMBs [...]
Email is one of the oldest forms of digital marketing and continues to be arguably the most effective. With a bit of analysis and automation, you can time your emails to target audiences when they're at their receptive best. [...]
Marketing automation: sounds complicated, right? Nope. The definition is all in the name: automating your marketing strategies online. Okay, so I might have lied. The definition of marketing automation is easy but the actual strategy to get your marketing automation [...]
In today’s digital economy, having a website for your company is a necessity. But are you using your pages to their full potential? An expertly designed webpage will do more than just wow your users; it will boost your [...]
Businesses with a brick-n-mortar location, or those that serve a specific area, need to capitalize on local search. With consumers searching increasingly from mobile devices, it is even more important. The fact is that local search results show based on [...]
The holiday season is here, and at Search Engine People, we’re interested to learn how Canadians shop online for gifts this year -- or if they will shop online at all. We also want to uncover statistics about the emerging [...]
Insanity is..."doing the same thing over and over and expecting a different result." - Albert Einstein As I compared the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends North America report with the equivalent 2015 report, I was shocked to [...]
A selection of popular news sources for bloggers. Google News Google News brings together the latest news from over 50,000 world-wide sources. It is one of the most popular news sources for bloggers, It is easy to set personal preferences [...]
Video. It fills many businesses with confusion, panic and more often than not bewilderment. But video need not be something a business fears. Instead, it should be an element of online marketing you embrace. It is fun, engaging and allows [...]
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